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Interview with Wong Jing, guru of mainstream cinema
Wong Jing, the businessman 1/1 - Page 2
Author(s) : Thomas Podvin
Date : 10/12/2007
Type(s) : Interview
 Intext Links  
People :
Raymond Chow Man Wai
Run Run Shaw
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Page 1 : From TV to the Shaw Bros
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Page 3 : Art Vs Business

HKCinemagic: It is said you know what would work at the box office and that you have a good acumen for this business. Where does it come from?

Wing Jing: Actually it is just marketing. HK film people don’t believe in marketing. I believe in marketing since I started my career. I was an executive on TV and I started to study TV rating reports at the age of 21 or 22. So I have believed in this marketing method very much. But it is difficult to do marketing studies for films for investors just want [to give the box office figures to people like] Run Run Shaw and Raymond Chow. They don’t want the secret of marketing revealed to all the film people. They keep it very secret. So a lot of film people don’t know the importance of film marketing. I can only do it by myself as I always have some interaction with distributors and exhibitors.

So I did the marketing research myself. I think marketing is the most important [part of filmmaking]. You have to understand how the money comes and how the audience choose the film. Then you can have the right information to plan your next project.

HKCinemagic: You sometimes take elements of successful American movies and make parodies like with Terminator and Basic Instinct.
Wong Jing: Yes, sometimes I do that.

Ng Man Tat as Terminator in Fight Back to School

Chingmy Yau in Naked Killer
HKCinemagic: You are a real film buff.
Wong Jing: Actually, I watch 7 to 10 films a week in all formats, on DVD mostly, on theatres sometimes and on film channels.
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