Wing Jing: Actually it is just marketing. HK film people don’t believe in marketing. I believe in marketing since I started my career. I was an executive on TV and I started to study TV rating reports at the age of 21 or 22. So I have believed in this marketing method very much. But it is difficult to do marketing studies for films for investors just want [to give the box office figures to people like] Run Run Shaw and Raymond Chow. They don’t want the secret of marketing revealed to all the film people. They keep it very secret. So a lot of film people don’t know the importance of film marketing. I can only do it by myself as I always have some interaction with distributors and exhibitors.

So I did the marketing research myself. I think marketing is the most important [part of filmmaking]. You have to understand how the money comes and how the audience choose the film. Then you can have the right information to plan your next project.