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The Goddess of HK Cinema: Athena Chu
Other Activities 2/3 - Page 17
Author(s) : Arnaud Lanuque
Date : 25/8/2007
Type(s) : Information
 Intext Links  
People :
Johnnie To Kei Fung
Movies :
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Page 16 : TV
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Page 18 : Musical Career

Athena promoting Sony's PSP

The very healthy and sexy image Athena projected in the beginning of her career quickly attracted investors who looked for her to promote their products. One of the most enduring collaboration was with the printer company Epson for which she appeared in several campaigns and on product boxes.

Of course, her perfect physical condition made her an obvious choice for the many body-shaping firm in activity in HK. Her work with such companies even had an unexpected consequence on her movie career as she would appear in Johnnie To's PTU. Do you remember the final shootout of the film? In the background, you can see a huge poster of a lady in bikini. That's Athena! This advertisement was a source of big concern for the local authority at the time; they were worrying the drivers would lose their concentration because of it!

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